The Asian Polyurethane Business Association (APBA) is happy to welcome Mr. Terry Gu, Vice General Manager at WINFUN FOAM, to our Advisory Board.

With over 25 years of experience in global supply chain and operations management across the foam, plastics, electronics, paper, and food industries, Mr. Gu brings a uniquely cross-sectoral perspective to the APBA.

His leadership at WINFUN FOAM and previous roles at FoamPartner Bock, Checkpoint Systems, and AREVA have been marked by a strong focus on lean operations, ERP integration, and end-to-end supply chain optimization.
Mr. Gu’s deep understanding of both ETO/MTO/MTS business models and industrial process KPIs will add significant value to our collective efforts in strengthening operational excellence within the polyurethane industry in Asia.

We're especially excited about his ability to bridge manufacturing and logistics in fast-evolving markets like China—helping APBA navigate the intersection of efficiency, technology, and global market demands.

Welcome to the APBA, Mr. Gu!